What’s in Store This Year for Tenable Partners? A Lot of Growth, Including 25,000 Trees!

Tenable distributors, resellers and MSSPs will see enhancements to our award-winning channel program, from a boost in professional services enablement to – wait for it – planting 25,000 trees with our partners.

Tenable is truly a partner-first cybersecurity company – and this is not lip service.

 In the past three years, we’ve swept the Security Management category of the CRN Annual Report Card (ARC) Awards, which honor vendors committed to growing the IT channel through technology innovation and partner relations. 

As a company that’s fully committed to our channel, it’s a key priority for us to provide at all times top-notch support and resources to our resellers and distributors. In this blog, we’ll explain how we’re expanding and strengthening our already robust channel program this year.

Professional services enablement

We know Tenable is a crucial piece of a customer's cybersecurity program, but it's not the only one. Our partners deliver exceptional support to our customers by helping them put all the puzzle pieces together.

Partners have the opportunity to generate significantly more revenue by delivering services wrapped around Tenable solutions. In particular, our Tenable One Exposure Management Platform brings even more service opportunities.

Because Tenable partners are an extension of our team, we need them to be enabled just as well as we are to deliver exceptional services to our shared customers. That’s why in 2024, we’re laser-focused on training and certifying partners to deliver and build professional services, such as implementations and integrations, around Tenable products. As part of this effort, we’re building new on-demand professional services training courses. 

Expanding market opportunities across the channel spectrum

We are always evolving the way we go to market with our partners, consistently making it easier and more profitable for them to do business with us. One way we’ll continue to do that is by empowering partners to expand the scope of their cybersecurity offerings. 

For example, if a partner specializes in vulnerability management (VM) security and would like to strengthen its cross-sell and upsell opportunities by branching out into, say, cloud security, we’ll fully support them and facilitate this market reach expansion. 

Tenable’s total addressable market is constantly expanding and the Tenable teams are here to support you in enablement around our growth products like Tenable Cloud Security and Tenable OT. We're here to help in your customer conversations as well. Tenable now secures your customers’ environments across cloud, OT, identity, identity and access management, vulnerability management, comprehensive exposure management – and more.

Grow your partnership (and trees) with Tenable

This year we are introducing a global theme to wrap around partner activities: “Grow Your Partnership with Tenable”.

Growth has many meanings, from our partners' business expansion and certifications to Tenable's evolution from VM to an exposure management platform, and now covering cloud security, OT security, identity and access management, and more.

Trees, symbolizing growth, will take center stage. Beyond imagery, we're committed to making a tangible difference by planting 25,000-plus trees throughout 2024 in forests with the greatest need in partnership with the Arbor Day Foundation.

Each tree planted will represent a milestone achieved in a partner's growth with Tenable. We will be dedicating a tree to partners for various activities: at an event booth in lieu of single-use swag; after attending a partner webinar; and for participating in training, approved deal registrations, and various other activities. Just this week, we announced that we will plant 2,024 trees in honor of our 2024 Global Partner Award recipients.

In short, this will be an exciting and fruitful year for Tenable and its 6,000-plus channel partners worldwide, as together we help organizations of all sizes better understand, manage and reduce cyber risk.

More information about the Tenable Partner Assure Program is available at: https://www.tenable.com/partners/channel-partner-program.